BUILD QUIET, WIN LOUD
Issue 00 Letter from a builder

BUILD QUIET, WIN LOUD.

AI tools, real builds, no hype.

I'm Chris. I build stuff — marketing automation, voice AI, AI video, AI music, plus a dating app on the side. Once a week I write up what I tried, what broke, and the tools I'd pay for again.

BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD BUILD QUIET ★ WIN LOUD
Claude Code ● Make.com ● GoHighLevel ● VAPI ● Supabase ● ComfyUI ● Lovable ● Cursor ● ElevenLabs ● Segmind ● Remotion ● n8n ● Telegram Bot API ● Cloudflare Pages ● Resend ● Beehiiv ● Claude Code ● Make.com ● GoHighLevel ● VAPI ● Supabase ● ComfyUI ● Lovable ● Cursor ● ElevenLabs ● Segmind ● Remotion ● n8n ● Telegram Bot API ● Cloudflare Pages ● Resend ● Beehiiv ●
What's here
  • / 01

    The weekly letter

    Live now

    What I built that week, the configs, the actual cost numbers. The good and the broken.

  • / 02

    Tool reviews

    Live now

    What I run, what I dropped after a month, what I haven't touched and why.

  • / 03

    Free starter guides

    Soon

    AI for people who didn't go to school for this. No gatekeeping, no jargon flex.

  • / 04

    1:1 build calls

    Coming

    Stuck on something? You'll be able to grab time on my calendar. Probably Q3.

  • / 05

    A builder space

    Maybe

    If enough of you show up, we open a Discord. If not, no harm done.

Who this is for

You, if you're trying to use AI to ship something and not just chat with it.

Solo founder, agency operator, someone who opened ChatGPT last month — doesn't matter. If you're bilingual, even better. If you're a beginner, especially welcome.

About

I never finished high school. Left after ninth grade. Learned to ship by shipping.

Built a call center from scratch with Go High Level, Twilio, and custom automations. Solo. Cleared $2M in under two years before life knocked it down. Rebuilt from the ground up.

Now I run six projects across marketing automation, voice AI, AI video, AI music, and a dating app I'm building on the side. Mostly client work, plus my own bets. Bilingual. Raised in the US, based in Mexico. Builder by trade, outsider by choice.

$2M+
Solo, under 2 years
06
Projects running now
00
Years of formal CS school
17+
Years building businesses

The letter's free. The 1:1 calls, when they open, won't be.

— Chris Perales